A Guide to Facebook AD Targeting

With Facebook organic reach in permanent decline, paid ads have now become an essential part of many businesses marketing strategies. One aspect of Facebook ads that differs from other advertising mediums is the targeting which is nothing short of extraordinary!

From ages groups to towns and cities, from languages to relationship statuses the range of options is just mind boggling and will ensure you have a very busy time ahead testing and testing again before scaling your ads.

Please see below for a comprehensive infographic courtesy of AdvertiseMint.

   Facebook ads Hi Res  Facebook ads PDF

Facebook Advert Targeting Options

If you actually managed to reach the end of this post and are just a little overwhelmed drop in a comment below!

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7 Tips for a Great Landing Page

7 Landing Page Tips

Your landing page is crucial to how your business is seen by your potential clients. A poorly designed landing page will instantly send visitors away but a well designed page will turn them into buyers. Take a look at the following tips in order to create a superb landing page.

Be Direct

People need to see the offer or incentive as quickly as possible and so, that is one thing to consider when developing your landing page. When viewing a website, they do not want to read through lots of text and they will scan the screen to see if the information they want is present. Therefore, make sure that you make it clear as to why they came to your site, show them what you are offering and how you can meet their needs.

Put text in a logical format, use clear headers and sub-headers and emphasise key points but remember to be brief.

Use Different Colours

Your landing page will need to have a call-to-action that really jumps out at your visitors. Therefore, it is important to make sure that forms are simple to complete. This is where contrasting colours make it easier to grab the attention of your visitors in order to guide them to where they want to go.

Get your logo out there

Your logo is your brand and that means it is your business. All landing pages should have a logo correctly placed that helps people understand that the landing page belongs to your business. This is very important for those visitors who come to your site from an external source. So, it is good practice to place it in the same location as the other pages on your site.

Don’t go crazy on the clutter

It can be exciting to think of your website with many different visuals playing a part on your landing pages but this is not really what you want. It is too easy to go over the top with too many images and doing so will turn people away. Too much clutter can distract the reader from what your landing page is trying to achieve and of course too many images can cause the page to load slowly. Ideally the complete page should be viewable within 2 seconds or less. You want to create a simple pathway to conversion, so remember to keep things clear and concise.

Formatting is key

This is a simple practice that can make the world of difference to your landing pages. It is also easy to get right without having to put in a lot of effort. What you offer can be highlighted with a clear layout which will create an experience that enables the reader to easily complete the conversion process.

Use Social Media and other forms of social feedback as proof

You may be wondering what this is all about but you need to add some form of credibility to your landing page. Case studies or testimonials will work brilliantly and using social networks such as Twitter and Facebook further enhance credibility. If you embed tweets or posts from those people who have used your service or have said something good about an aspect of your business, then readers will believe that you are who you say you are. You may have an offer that has been taken up by a specific amount of people – if so, make it known just how many people have taken up your amazing offer!

Consistency is vital

It is well known that the layout of a page has a massive impact on conversion rates.

Therefore it is crucial to regularly test certain aspects of your page but remember not to make drastic changes. If your landing pages are consistent they will give your visitor that sense of familiarity each time they visit.

Oh and one bonus, that submit button!

Time and time again I come across landing pages (and contact forms) that use the word “submit” as a call to action.

Words like this are known as high friction words and imply that your visitor has to perform a chore. Better examples would be “Get it Now” or “Get your FREE Quote” which actually describes what happens after your visitor has clicked your button.

Did I miss anything? It’s your turn below!

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Why Travel Companies Should be using Pinterest

Pinterest for Travel Companies

Pinterest is one of the fastest growing social media websites with visitor numbers increasing at an incredible rate.

For users, Pinterest is simple to use and for travel companies, it can have a huge impact on their business as it works so well at driving traffic, leads and sales.

Convert casual browsers into buyers

While Pinterest is a form of social media, it is different to the other platforms because the process of browsing right through to the point of conversion is shorter. For travel companies, this means that visitors to Pinterest are converted into sales at a faster rate than other forms of social media.

Pinterest gives users the opportunity to see a destination or cruise ship for example and simply research more or actually book because they are only a couple of clicks away from the website of the travel company. Essentially, Pinterest helps to increase conversion rates while reducing sales cycles, which is something that travel companies should embrace.

Pinterest pushes traffic

Pinterest has over 110 million active users which is a figure that simply cannot be ignored. For travel companies, it is important to generate traffic so sales increase and Pinterest is the ideal tool for this. A simple pin can lead to a dramatic increase in leads and sales.

Images always appeal to people more than words so it’s quite obvious that Pinterest is going to drive some decent traffic numbers to your site providing of course your images are of great quality and offer some value or inspiration to your visitors.

More inbound links

Marketers are motivated by people sharing content and then linking back to their website – something that Pinterest encourages significantly. Every pin will have a link that will lead back to the location of the image and so, links that are built through this platform are very effective for search engine optimisation.

Follow my Let’s GO travelling Board!


People love Pinterest

People are addicted to Pinterest in a way that is completely different to how they see and use Facebook. Users feel compelled to share more on Pinterest because it’s so visual and there is no need to write a status to go with the image. For travel companies, this is a great way of sharing the latest holiday destination or offer and is a behaviour that they should all be actively involved in.

Sharing information in this way provides a real opportunity for travel companies because their pins will be seen by a potentially huge audience and could even go viral. Pinterest makes it easy for users to digest information that matters to them because there is no reading.  Ultimately, it is easier for users to scan through lots of images than it is for them to scan through Facebook posts or tweets.

Pinterest links with your website and social media accounts

Pinterest is not just about sharing information and images on its site as it also connects with other social media sites extremely well. This means that more people get to see the images that you post. Every pin has an option to share on Facebook, Twitter and FB messenger plus there is a drop down menu to share with your Pinterest followers.

It is also possible for companies to add a ‘Pin It’ button to their website or blog and this makes it even easier for visitors to pin content that other people will be able to see and share.

Understand what your audience likes

Pinterest makes it possible for travel companies to identify the latest trends and the places that people want to travel to. Through following people, it makes it possible to gain an insight into what inspires them. This provides an ideal opportunity to identify trends which makes it easier to deliver the right offers and products.

Pinterest is continuing to grow and evolve and this gives travel companies even more of a reason to get on-board. They can use the platform to drive traffic which in turn will convert to leads and sales and it also provides them with the ability to reach a wider audience due to the fact that pins can be shared on other social media platforms.

It has always been said that a picture speaks a thousand words and Pinterest proves just how true that really is!

Don’t forget to follow my Pinterest account which includes boards related to cruise and travel marketing.

Are you using Pinterest for your business? Tell us below!