Why Do You Need a WordPress Care Plan?

Why Do You Need a WordPress Care Plan

WordPress is one of the most popular open-sourced web publishing tools.

In fact, according to Techjury, currently, over 455 million websites are using the WordPress platform.

But no matter how easy it is to set up a website on WordPress, you will have to make sure you regularly update and maintain it.

What is a WordPress Care Plan?

Imagine if you were running a high street store, you would need to hire someone to handle daily maintenance and repair tasks of the infrastructure, an accountant, and other experts to ensure your store is well taken care of and running smoothly.

Now, imagine your website as a high street store that requires regular maintenance and repair to ensure that it runs as smoothly and efficiently as possible.

Why is Having a WordPress Maintenance Plan Important?

Typical Care plans include:

• Regular security checks
• Uptime monitor
• Regular backups
• Plugin and theme updates
• WordPress core updates
• Monthly reports

All of these tasks are essential for your website’s smooth functioning and efficiency, and consequently, your business.

Regular Security Checks

Just as a high street store is susceptible to threats from unauthorised intruders, your website is also in danger from hackers and other software security threats. An attack on your website leaves important information, including client details, available to hackers.

You may be wondering why anyone would want to get into your website. However, hackers do not particularly need a reason to hack a website, and every online business is equally at risk from hackers. Thus, you need a care plan, that includes regular security scans to keep your website safe and secure.

Uptime Monitor

How would you know if your website went down for any reason? Many website owners are unaware that there website is not displaying. Your visitors are very unlikely to let you know and may assume you have closed the business!

Having a care plan that includes uptime monitoring will put your mind at ease and notify you if your site goes down.

Regular Backups

You have to be prepared for unforeseen circumstances. You never know when there may be a disaster looming that could result in the loss of your on-site data. Therefore, you should always have a backup stored in an off-site location or in the cloud, allowing you to restore your website quickly.

Even if your website gets attacked, you don’t have to worry about setting it up from scratch, as you can simply restore it using the backup you have saved. Several companies offer cloud services to clients. However, with a proper WordPress care plan, you will not need to hire another company as regular backups are included in the plan.

Plugin and Theme Updates

Have you recently noticed your website has become slow or the design looks different in some way? Well, it’s probably because you have errors due to having and old version of a plugin, theme, or even WordPress core itself.

A slow website for instance can be harmful to your business in many ways. Most importantly, though, it means that your website will not rank well on search engine results pages, and you may lose clients who turn to a competitor’s website instead of waiting for yours to load.

WordPress Core Updates

Apart from keeping an eye on your plugins and theme it is of vital importance to keep your version of WordPress up to date.

WordPress core updates don’t occur on such a regular basis as those for the plugins and themes but when they do you must take note and act accordingly. Failure to do so is an open invitation for a visit from an unscrupulous bot with less than desirable intentions!

Monthly Reports

Your monthly report will keep you updated on what functions were performed, updates made, and the finding of security issues, and so on. You will know exactly what the WordPress maintenance plan is doing for your website and how you are benefitting from it.

Final Word

You can easily find a WordPress care plan to suit your needs. These plans ensure your website is well-maintained, secure, and updated at all times, which will help it perform better, show better SEO results, and help retain clients by improving user experience.

How Social Signals Impact SEO

There is always a lot of debate in the SEO community regarding the impact that social media signals have on search engine rankings.

Google as always gives little away on this subject for obvious reasons but there have been many case studies suggesting that it does actually help. Take a look at the infographic below to see more.

How Social Signals affect ranking - Virtualeap Digital Marketing Services London

Infographic courtesy of QuickSprout

A Guide to Facebook AD Targeting

With Facebook organic reach in permanent decline, paid ads have now become an essential part of many businesses marketing strategies. One aspect of Facebook ads that differs from other advertising mediums is the targeting which is nothing short of extraordinary!

From ages groups to towns and cities, from languages to relationship statuses the range of options is just mind boggling and will ensure you have a very busy time ahead testing and testing again before scaling your ads.

Please see below for a comprehensive infographic courtesy of AdvertiseMint.

   Facebook ads Hi Res  Facebook ads PDF

Facebook Social Media Advertising



Why Travel Companies Should be using Pinterest

Pinterest for Travel Companies

Pinterest is one of the fastest growing social media websites with visitor numbers increasing at an incredible rate.

For users, Pinterest is simple to use and for travel companies, it can have a huge impact on their business as it works so well at driving traffic, leads and sales.

Convert casual browsers into buyers

While Pinterest is a form of social media, it is different to the other platforms because the process of browsing right through to the point of conversion is shorter. For travel companies, this means that visitors to Pinterest are converted into sales at a faster rate than other forms of social media.

Pinterest gives users the opportunity to see a destination or cruise ship for example and simply research more or actually book because they are only a couple of clicks away from the website of the travel company. Essentially, Pinterest helps to increase conversion rates while reducing sales cycles, which is something that travel companies should embrace.

Pinterest pushes traffic

Pinterest has over 110 million active users which is a figure that simply cannot be ignored. For travel companies, it is important to generate traffic so sales increase and Pinterest is the ideal tool for this. A simple pin can lead to a dramatic increase in leads and sales.

Images always appeal to people more than words so it’s quite obvious that Pinterest is going to drive some decent traffic numbers to your site providing of course your images are of great quality and offer some value or inspiration to your visitors.

More inbound links

Marketers are motivated by people sharing content and then linking back to their website – something that Pinterest encourages significantly. Every pin will have a link that will lead back to the location of the image and so, links that are built through this platform are very effective for search engine optimisation.

People love Pinterest

People are addicted to Pinterest in a way that is completely different to how they see and use Facebook. Users feel compelled to share more on Pinterest because it’s so visual and there is no need to write a status to go with the image. For travel companies, this is a great way of sharing the latest holiday destination or offer and is a behaviour that they should all be actively involved in.

Sharing information in this way provides a real opportunity for travel companies because their pins will be seen by a potentially huge audience and could even go viral. Pinterest makes it easy for users to digest information that matters to them because there is no reading.  Ultimately, it is easier for users to scan through lots of images than it is for them to scan through Facebook posts or tweets.

Pinterest links to your website

Pinterest is not just about sharing information and images on its site as it also connects with other social media sites extremely well. This means that more people get to see the images that you post. Every pin has an option to share on Facebook, Twitter and FB messenger plus there is a drop down menu to share with your Pinterest followers.

It is also possible for companies to add a ‘Pin It’ button to their website or blog and this makes it even easier for visitors to pin content that other people will be able to see and share.

Understand what your audience likes

Pinterest makes it possible for travel companies to identify the latest trends and the places that people want to travel to. Through following people, it makes it possible to gain an insight into what inspires them. This provides an ideal opportunity to identify trends which makes it easier to deliver the right offers and products.

Pinterest is continuing to grow and evolve and this gives travel companies even more of a reason to get on-board. They can use the platform to drive traffic which in turn will convert to leads and sales and it also provides them with the ability to reach a wider audience due to the fact that pins can be shared on other social media platforms.

It has always been said that a picture speaks a thousand words and Pinterest proves just how true that really is!

Don’t forget to follow my Pinterest account which includes boards related to cruise and travel marketing.

Are you using Pinterest for your business? Tell us below!

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