Pinterest is one of the fastest growing social media websites with visitor numbers increasing at an incredible rate.
For users, Pinterest is simple to use and for travel companies, it can have a huge impact on their business as it works so well at driving traffic, leads and sales.
Convert casual browsers into buyers
While Pinterest is a form of social media, it is different to the other platforms because the process of browsing right through to the point of conversion is shorter. For travel companies, this means that visitors to Pinterest are converted into sales at a faster rate than other forms of social media.
Pinterest gives users the opportunity to see a destination or cruise ship for example and simply research more or actually book because they are only a couple of clicks away from the website of the travel company. Essentially, Pinterest helps to increase conversion rates while reducing sales cycles, which is something that travel companies should embrace.
Pinterest pushes traffic
Pinterest has over 110 million active users which is a figure that simply cannot be ignored. For travel companies, it is important to generate traffic so sales increase and Pinterest is the ideal tool for this. A simple pin can lead to a dramatic increase in leads and sales.
Images always appeal to people more than words so it’s quite obvious that Pinterest is going to drive some decent traffic numbers to your site providing of course your images are of great quality and offer some value or inspiration to your visitors.
More inbound links
Marketers are motivated by people sharing content and then linking back to their website – something that Pinterest encourages significantly. Every pin will have a link that will lead back to the location of the image and so, links that are built through this platform are very effective for search engine optimisation.
People love Pinterest
People are addicted to Pinterest in a way that is completely different to how they see and use Facebook. Users feel compelled to share more on Pinterest because it’s so visual and there is no need to write a status to go with the image. For travel companies, this is a great way of sharing the latest holiday destination or offer and is a behaviour that they should all be actively involved in.
Sharing information in this way provides a real opportunity for travel companies because their pins will be seen by a potentially huge audience and could even go viral. Pinterest makes it easy for users to digest information that matters to them because there is no reading. Ultimately, it is easier for users to scan through lots of images than it is for them to scan through Facebook posts or tweets.
Pinterest links to your website
Pinterest is not just about sharing information and images on its site as it also connects with other social media sites extremely well. This means that more people get to see the images that you post. Every pin has an option to share on Facebook, Twitter and FB messenger plus there is a drop down menu to share with your Pinterest followers.
It is also possible for companies to add a ‘Pin It’ button to their website or blog and this makes it even easier for visitors to pin content that other people will be able to see and share.
Understand what your audience likes
Pinterest makes it possible for travel companies to identify the latest trends and the places that people want to travel to. Through following people, it makes it possible to gain an insight into what inspires them. This provides an ideal opportunity to identify trends which makes it easier to deliver the right offers and products.
Pinterest is continuing to grow and evolve and this gives travel companies even more of a reason to get on-board. They can use the platform to drive traffic which in turn will convert to leads and sales and it also provides them with the ability to reach a wider audience due to the fact that pins can be shared on other social media platforms.
It has always been said that a picture speaks a thousand words and Pinterest proves just how true that really is!
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Article by Danny Smith | Virtualeap