With Facebook organic reach in permanent decline, paid ads have now become an essential part of many businesses marketing strategies. One aspect of Facebook ads that differs from other advertising mediums is the targeting which is nothing short of extraordinary!

From ages groups to towns and cities, from languages to relationship statuses the range of options is just mind boggling and will ensure you have a very busy time ahead testing and testing again before scaling your ads.

Please see below for a comprehensive infographic courtesy of AdvertiseMint.