Anyone who runs their own business is sure to be aware of the importance of reaching a prominent place in the search results of Google. While there are lots of different ways of doing this, most require a lot of testing as well as a little patience.
Google My Business is a specially created dashboard for managing local listings that will help you improve your local visibility. Read on to learn about Google My Business and how it works.
A wide range of data is provided to help users discover at a single glance how visible their businesss is.
One of the great things about My Business is that it is very easy to use and even novice data manipulators should have no trouble getting to grips with it. Users can easily manage their business listings by adding details such as opening hours, NAP details (name, address and telephone number) and photographs to help entice potential customers to get in touch.
Another great feature is the ability to attract reviews which hopefully will happen naturally. Another tactic for getting feedback is to send satisfied customers a review link which can be found by following these instructions.
In order to get started with Google My Business, business owners simply need to create an account and fill in their details. They will then be sent an actual postcard from the Google team to their business address, which can be used as proof of ownership of the business as well as the address. Once the postcard has been received, owners can verify their account and fill in all of the required details.
Once this is done, it will be possible to check how the new listing is performing and receive regular insights regarding the number of views over a specified period. It is also possible to link your Google Analytics account and see this information on the same page.
In order to determine the rankings for various businesses, a number of different factors are taken into consideration. The most important of these factors are relevance, distance and prominence. Relevance is used to determine the suitability of your business with the customer’s search intent.
To perform well in this area, it is best to supply as much information about your business as possible so that your listing is both attractive to the user and of course Google.
Distance is an Important Factor
Distance is also an important factor, as potential customers are likely to be looking for a business that they can travel to easily. Prominence is the final main determining factor and is affected by a number of aspects such as the amount of interest your listing receives, reviews, events that you have created and even local content.
It is essential to try and boost the prominence of your business listing, which can be done by adding quality links to your main site as well as constantly adding different types of content like photos and posts to keep the page fresh and enticing.
People who have already created their Google My Business listing will want to make sure that they optimise it to make their business stand out.
Make sure that you choose the correct business category and complete your profile with your phone number, opening times photos and reviews. It is important to note that all details you add to your listing need to be the same as those that are listed on your website.
Remember to be Accurate
Information that is inaccurate will damage your listing as well as your ranking, so make sure that you check all information carefully before submitting it. Any time that the information on your website changes, make sure that you make the same changes to the information in your My Business listing and pay attention to holiday dates.
The important thing to remember about using Google My Business for local SEO purposes is that your account should be constantly updated. People who simply create their listing and then forget about it are likely to find that their ranking quickly declines.
However, will a little care and attention, this can be a very valuable SEO tool that can help to dramatically boost businesses of all sizes and types.
Your landing page is crucial to how your business is seen by your potential clients. A poorly designed landing page will instantly send visitors away but a well designed page will turn them into buyers. Take a look at the following tips in order to create a superb landing page.
People need to see the offer or incentive as quickly as possible and so, that is one thing to consider when developing your landing page. When viewing a website, they do not want to read through lots of text and they will scan the screen to see if the information they want is present. Therefore, make sure that you make it clear as to why they came to your site, show them what you are offering and how you can meet their needs.
Put text in a logical format, use clear headers and sub-headers and emphasise key points but remember to be brief.
Use Different Colours
Your landing page will need to have a call-to-action that really jumps out at your visitors. Therefore, it is important to make sure that forms are simple to complete. This is where contrasting colours make it easier to grab the attention of your visitors in order to guide them to where they want to go.
Get your logo out there
Your logo is your brand and that means it is your business. All landing pages should have a logo correctly placed that helps people understand that the landing page belongs to your business. This is very important for those visitors who come to your site from an external source. So, it is good practice to place it in the same location as the other pages on your site.
Don’t go crazy on the clutter
It can be exciting to think of your website with many different visuals playing a part on your landing pages but this is not really what you want. It is too easy to go over the top with too many images and doing so will turn people away. Too much clutter can distract the reader from what your landing page is trying to achieve and of course too many images can cause the page to load slowly. Ideally the complete page should be viewable within 2 seconds or less. You want to create a simple pathway to conversion, so remember to keep things clear and concise.
Formatting is key
This is a simple practice that can make the world of difference to your landing pages. It is also easy to get right without having to put in a lot of effort. What you offer can be highlighted with a clear layout which will create an experience that enables the reader to easily complete the conversion process.
Use Social Media and other forms of social feedback as proof
You may be wondering what this is all about but you need to add some form of credibility to your landing page. Case studies or testimonials will work brilliantly and using social networks such as Twitter and Facebook further enhance credibility. If you embed tweets or posts from those people who have used your service or have said something good about an aspect of your business, then readers will believe that you are who you say you are. You may have an offer that has been taken up by a specific amount of people – if so, make it known just how many people have taken up your amazing offer!
Consistency is vital
It is well known that the layout of a page has a massive impact on conversion rates.
Therefore it is crucial to regularly test certain aspects of your page but remember not to make drastic changes. If your landing pages are consistent they will give your visitor that sense of familiarity each time they visit.
Oh and one bonus, that submit button!
Time and time again I come across landing pages (and contact forms) that use the word “submit” as a call to action.
Words like this are known as high friction words and imply that your visitor has to perform a chore. Better examples would be “Get it Now” or “Get your FREE Quote” which actually describes what happens after your visitor has clicked your button.