A Guide to Facebook AD Targeting

With Facebook organic reach in permanent decline, paid ads have now become an essential part of many businesses marketing strategies. One aspect of Facebook ads that differs from other advertising mediums is the targeting which is nothing short of extraordinary!

From ages groups to towns and cities, from languages to relationship statuses the range of options is just mind boggling and will ensure you have a very busy time ahead testing and testing again before scaling your ads.

Please see below for a comprehensive infographic courtesy of AdvertiseMint.

   Facebook ads Hi Res  Facebook ads PDF

Facebook Social Media Advertising

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If you actually managed to reach the end of this post and are just a little overwhelmed drop in a comment below!

Why Travel Companies Should be using Pinterest

Pinterest for Travel Companies

Pinterest is one of the fastest growing social media websites with visitor numbers increasing at an incredible rate.

For users, Pinterest is simple to use and for travel companies, it can have a huge impact on their business as it works so well at driving traffic, leads and sales.

Convert casual browsers into buyers

While Pinterest is a form of social media, it is different to the other platforms because the process of browsing right through to the point of conversion is shorter. For travel companies, this means that visitors to Pinterest are converted into sales at a faster rate than other forms of social media.

Pinterest gives users the opportunity to see a destination or cruise ship for example and simply research more or actually book because they are only a couple of clicks away from the website of the travel company. Essentially, Pinterest helps to increase conversion rates while reducing sales cycles, which is something that travel companies should embrace.

Pinterest pushes traffic

Pinterest has over 110 million active users which is a figure that simply cannot be ignored. For travel companies, it is important to generate traffic so sales increase and Pinterest is the ideal tool for this. A simple pin can lead to a dramatic increase in leads and sales.

Images always appeal to people more than words so it’s quite obvious that Pinterest is going to drive some decent traffic numbers to your site providing of course your images are of great quality and offer some value or inspiration to your visitors.

More inbound links

Marketers are motivated by people sharing content and then linking back to their website – something that Pinterest encourages significantly. Every pin will have a link that will lead back to the location of the image and so, links that are built through this platform are very effective for search engine optimisation.

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People love Pinterest

People are addicted to Pinterest in a way that is completely different to how they see and use Facebook. Users feel compelled to share more on Pinterest because it’s so visual and there is no need to write a status to go with the image. For travel companies, this is a great way of sharing the latest holiday destination or offer and is a behaviour that they should all be actively involved in.

Sharing information in this way provides a real opportunity for travel companies because their pins will be seen by a potentially huge audience and could even go viral. Pinterest makes it easy for users to digest information that matters to them because there is no reading.  Ultimately, it is easier for users to scan through lots of images than it is for them to scan through Facebook posts or tweets.

Pinterest links with your website and social media accounts

Pinterest is not just about sharing information and images on its site as it also connects with other social media sites extremely well. This means that more people get to see the images that you post. Every pin has an option to share on Facebook, Twitter and FB messenger plus there is a drop down menu to share with your Pinterest followers.

It is also possible for companies to add a ‘Pin It’ button to their website or blog and this makes it even easier for visitors to pin content that other people will be able to see and share.

Understand what your audience likes

Pinterest makes it possible for travel companies to identify the latest trends and the places that people want to travel to. Through following people, it makes it possible to gain an insight into what inspires them. This provides an ideal opportunity to identify trends which makes it easier to deliver the right offers and products.

Pinterest is continuing to grow and evolve and this gives travel companies even more of a reason to get on-board. They can use the platform to drive traffic which in turn will convert to leads and sales and it also provides them with the ability to reach a wider audience due to the fact that pins can be shared on other social media platforms.

It has always been said that a picture speaks a thousand words and Pinterest proves just how true that really is!

Don’t forget to follow my Pinterest account which includes boards related to cruise and travel marketing.

Are you using Pinterest for your business? Tell us below!

Why you Should Hire a VA

Hire a Virtual Assistant

When you run a small business you are going to find that at times you don’t have enough time for everything you need to do. Whether it is the administrative tasks, website updates or simply sending out emails; hiring a virtual assistant might just be the ideal solution.

What can a VA do for you?

There are a wide range of tasks that you can hire a virtual assistant for.

These can be daily, weekly or as and when you need them and vary from social media marketing, SEO, WordPress maintenance and blog management to the more traditional personal assistant services including office support and appointment setting. It really is down to what you need and the specialist areas of business of the VA you choose.

If you are considering hiring a virtual assistant but not sure if it is going to be the right move for your business then take a look at these benefits.

It frees up your time

Every business owner wants to make money right? So why spend time sending out invoices, replying to enquiries or researching and posting on social media? By doing these tasks yourself you are not making any money for your business.

They are flexible

When you employ somebody then you will need to hold them to a contract, setting out hours that they will work. This may not suit every business, especially those that have seasonal peaks and troughs. Instead of hiring someone directly, why not contract a freelance VA instead? You can ask them to work for you as and when you need them.

More affordable than hiring an employee

Whilst you may think that paying out for a VA seems like an extravagance, when you compare it to the costs associated to hiring an employee it really is a more affordable option.

Why is this? Well, for a start you are not providing any office space or equipment for them to work from. They won’t require you to pay benefits such as a pension or taxes and you won’t need to pay for any training or development as this is something that they will already have.

Best of all, as we have already seen above, you only pay when you need them, meaning that you can hire someone based on your own budget at that time.

” Most small business owners have limited time and expertise. Hiring a virtual assistant allows the business to grow by allowing the business owner to hire for skill and/or to assign the VA tasks that are not income generating Michelle Mangen from thevirtualasst.com

Finding the right VA for you

Now you have decided that a VA is going to be right for your business, you will need to set out to find the perfect one.

There are a variety of options to consider when looking to hire a virtual assistant:

Independent worker or agency worker?  Finding a reliable, trustworthy VA is going to be pretty high on your list of considerations, so this may mean that you turn to an agency who has a database of different VA’s for you to choose from.

However, in doing this you will often have to pay a finding fee or even a monthly fee to the agency. Independent, freelance VA’s can be just as good quality and you can often find them on freelance websites where you can see feedback and ratings from previous clients.

Make sure they are the right fit. Just like when you hire a new employee, a VA that you instruct to work for you should be the right fit for your business. It is important to interview them face to face if they are local to you (or by Skype if distance is an issue). There is a good chance that you will want to entrust them to make some important decisions, so you will want to ensure that they won’t jeopardise your good name.

How much can you afford?  Another important consideration is your own budget. It is likely that more qualified, established VA’s will cost you more to hire; so if budget is no issue then these are the best bet for you.

For those companies that have a tighter budget, you may want to consider looking for a start-up or new VA who still possesses all the skills you need, but may accept a lower rate in order to gain experience and referrals. That way, you not only pay less for the service, but you will also grow and develop with the VA, making sure that you work well together.

No matter what VA you choose, there really is no argument that they will become a truly useful and important addition to the everyday running of your business.

Looking to hire a virtual assistant? Take a look here at how I can help you.

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